By thisisFINLAND staff, November 2014
Former Finnish President Martti Ahtisaari, winner of the 2008 Nobel Peace Prize, has managed a impossible task: He has helped achieve a truce between the Angry Birds and the Bad Piggies, after almost five years of ongoing conflict.
“It is my eternal optimism that all conflicts can be solved,” says Ahtisaari. “What are we trying to achieve? Human rights, decent healthcare, truth, reconciliation and a fair, eggaliterian society.”
Ahtisaari Day is held in Finland every year on or near November 10 (November 11 and 13 in 2014). From November 11 to 13, King Pig and Red put aside their differences and commit to peace. This represents an important milestone for the Angry Birds universe and an engaging way to attract attention to an important issue.
Conflict resolution represents one of Finland’s key strengths. Crisis Management Initiative (CMI), the nongovernmental organisation Ahtisaari founded for peace mediation more than ten years ago, plays a prominent role in the field. Ahtisaari received the Nobel Peace Prize “for his important efforts, on several continents and over more than three decades, to resolve international conflicts,” as the Nobel Committee put it.
“1.5 billion people, every fifth person on the planet, are being robbed of freedom and basic human rights because of conflict,” says chief marketing officer Blanca Juti of Rovio, the Finnish company that invented Angry Birds. “We wanted to support CMI by bringing awareness to the importance of conflict resolution and peace mediation. The Angry Birds world offered the perfect way to do this and we are delighted to be part of Ahtisaari Day.”
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